Entrepreneurship 1 Online Single Semester

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In this introductory business course, students learn the basics of planning and launching their own successful business. Whether they want to start their own money-making business or create a non-profit to help others, this course helps students develop the core skills they need to be successful. They learn how to develop new business ideas, attract investors, market their business, and manage expenses.



Unit: Course Overview


Lesson: Get Started

Complete course setup.

Describe computer requirements.

Find files and folders on a computer.

Differentiate between file types.

Explain troubleshooting or where to get help.

Unit: The Role of the Entrepreneur


Lesson: Entrepreneurship Basics 1

Define entrepreneur.

Identify the types of entrepreneurs.

Lesson: Entrepreneurship Basics 2

Distinguish between products and services.

Identify product-based and service-based businesses.

Identify units of sale for different types of businesses.

Lesson: Producers and Consumers 1

Distinguish between consumers and producers.

Define economy and economic systems.

Describe how an economy is formed.

Lesson: Producers and Consumers 2

Describe the U.S. economy.

Identify factors that make regional economies different.

Lesson: Entrepreneurs and the Economy 1

Identify ways to tell if an economy is strong or weak.

Define capitalism.

Describe how capitalism encourages entrepreneurship and competition.

Lesson: Entrepreneurs and the Economy 2

Describe how entrepreneurs are important to the economy and society.

Describe how households, businesses, and governments are interdependent.

Lesson: Past and Future of Entrepreneurship

Identify differences between inventors and entrepreneurs.

Identify successes and obstacles of entrepreneurs.

Describe the evolution of entrepreneurship.

Lesson: Contributions of Entrepreneurs 1

Identify contributions of entrepreneurs to the economic growth and development of the U.S.


Describe influential American entrepreneurs.

Lesson: Contributions of Entrepreneurs 2

Identify future prospects for entrepreneurship.

Describe the role of an entrepreneur in the local community.

Unit: Entrepreneurship


Lesson: Self-Awareness

Define integrity and work ethic.

Describe values and personal vision.

Describe teamwork.

Define tolerance for ambiguity.

Lesson: Self-Evaluation

Describe quarterly self-evaluations.

Identify personal bias or prejudices.

Identify risks of personal decisions.

Describe how to take responsibility for decisions.

Lesson: Self-Employment

Identify advantages and disadvantages of self-employment.

Identify information for good decision making.

Identify the special advantages and disadvantages of teen entrepreneurs.

Lesson: Characteristics of Entrepreneurs

Describe the work of entrepreneurs in organizing productive resources and competing with other producers.

Identify characteristics of successful entrepreneurs.

Describe different skills required for becoming an entrepreneur.

Lesson: Personal Potential for Entrepreneurship

Identify reasons to become an entrepreneur.

Identify the characteristics of a good business idea.

Assess your personal potential to become an entrepreneur.

Identifying opportunities for entrepreneurs.

Lesson: Career Paths for Entrepreneurs

Identify the entrepreneurial characteristics demonstrated by entrepreneurial employees, past and present.

Identify strategies for long-term career management and personal growth.

Identify the common supervisory and management roles that can help a person develop entrepreneurial skills and characteristics.

Identify education and certifications required for entrepreneurs.

Lesson: Professional Development

Identify career paths in entrepreneurship.

Describe professional development opportunities.

Lesson: Career and Technical Student Organizations

Identify CTSOS (career and technical student organizations).

Define the mission, goals, and objectives of student organizations.

Identify the benefits of CTSOs (career and technical student organizations).

Lesson: Professional Development Plan

Create a professional development plan.

Unit: Economic Principles


Lesson: Profit and Loss

Define revenue, profit, gross profit, and net profit.

Identify differences between gross and net profit.

Describe profit margin.

Lesson: Net Worth

Identify ways to increase a company's net profit.

Define profit planning.

Identify expense control strategies.

Lesson: Profit Motive and Competition 1

Define profit and describe how profit is an incentive for entrepreneurs.

Define profit motive and identify its impact on business.

Identify the primary goal of a profit making company.

Lesson: Profit Motive and Competition 2

Identify differences between gross and net profit.

Describe the difference between communist and capitalist economic systems.

Lesson: Competition

Identify differences between direct and indirect competition among companies.

Describe how competition affects decision making daily and long term planning.

Identify competitors.

Lesson: Corporate Growth

Identify growth strategies.

Describe how a company can improve its competitive position in the industry.

Lesson: Supply and Demand 1

Define supply, demand, and scarcity.

Identify the causes and the impact of scarcity.

Describe how the law of supply and demand works.

Lesson: Supply and Demand 2

Describe ways in which supply and demand affect the price of a good or service.

Define micro and macroeconomics.

Lesson: Factors of Production

Describe how land, labor, capital, and entrepreneurship combine as factors of production

Identify product mix.

Identify industry laws and regulations.

Unit: Production and Delivery


Lesson: Fields of Business Activity

Identify major fields of business activity, including extractive, manufacturing, wholesaling, retailing, services, subcontracting, and cottage industries.

Identify current publications and websites available to assist with determining what type of business to start.

Identify licensing requirements by type of business.

Identify government regulations by business.

Lesson: Product and Service Types

Identify types of industrial and consumer goods, based on durability and buying habits.

Identify types of services.

Identify ways to distribute products and services.

Lesson: Economic Utility

Define and identify economic utility, including form, place, time, possession, and information utility.

Identify ways to add economic utility to products and services.

Lesson: The Product Life Cycle

Define economies and diseconomies of scale.

Identify types of services.

Identify the stages of the product life cycle.

Lesson: Stages of Production

Identify stages of production and delivery by reading the entrepreneurial experiences of a peer.

Unit: Small Business Basics


Lesson: Stages and Parts of a Business

Identify the six different stages of a business, including identify, plan, start, operate, improve, and exit.

Identify the four parts of a business, including production, finance, marketing, and customer service.

Identify business cycles.

Identify economic conditions.

Lesson: Success and Failure

Identify factors that contribute to small business success.

Identify factors that contribute to small business failure.

Define effective research.

Lesson: Business Ethics

Identify the need for ethics and ethical behavior.

Define business ethics.

Lesson: Responsibilities

Identify conflicts of interest and examples of unethical business practices.

Identify social responsibilities, environmental, and legal issues involved in ethical business choices.

Identify the role of the entrepreneur in promoting ethical business practices.

Unit: Business Ideas and Opportunities


Lesson: Small Business Opportunities 1

Differentiate between a business idea and a business opportunity.

Identify the characteristics of a good business idea.

Describe a global marketplace and regulations.

Lesson: Small Business Opportunities 2

Identify national and international fluctuations.

Identify global opportunities for small businesses.

Identify sources of assistance for small businesses.

Lesson: Developing Business Ideas 1

Describe changes and trends as a source of new unique business ideas and opportunities.

Identify different types of changes, trends, and feasibility for new business ideas.

Identify creative ways to generate business ideas.

Lesson: Developing Business Ideas 2

Identify different types of resources that aid in deciding the type of business to start.

Identify possibility and procedures for buying an existing business or franchise.

Lesson: Personality and Skills

Describe how individual abilities, interests, and experiences impact a business.

Identify types of individual differences that are advantageous to a business idea.

Identify the unique abilities, interest, and experiences of an individual and the type of business they coincide with.

Identify the entrepreneurial characteristics demonstrated by entrepreneurial employee.

Lesson: Management

Identify management theories.

Describe the theories of Maslow and Herbert.

Lesson: Understanding the Audience 1

Identify wants, needs, and motives of an audience.

Lesson: Understanding the Audience 2

Identify appropriate motivational strategies.

Define and discuss TQM (total quality management).

Unit: Defining Your Business


Lesson: Setting a Purpose 1

Identify the reasons that are important for defining the purpose and goals of a company.

Describe mission, vision, and values as parts of a company's purpose.

Answer some of the questions that help in defining the purpose of a company.

Lesson: Setting a Purpose 2

Create a mission statement to define the company.

Describe a feasibility study.

Lesson: Your Business Plan

Identify reasons for creating a business plan.

Identify the different parts of a business plan.

Identify scope of business.

Define business growth plan.

Lesson: Critique Your Plan

Describe how to critique the effectiveness of plan.

Define the scope of a company with respect to the range or variety of products and services it offers.

Identify the importance and reasons for limiting the scope of a company.

Lesson: Strengths, Weaknesses, Opportunities, and Threats

Describe SWOT (strengths, weaknesses, opportunities and threats).

Identify the factors that determine the choice of products and services for a company.

Unit: Business Organizations


Lesson: Acquisition of Supplies & Equipment

Define value chain.

Identify the types of businesses that may require personal liability protection from company/owners.

Identify ways to obtain business supplies and equipment.

Lesson: Business Structures

Identify the four legal business structures in the United States.

Describe the advantages and disadvantages of the four legal business structures in the United States.

Lesson: Corporations and Franchises

Identify the three main types of corporations.

Identify the right type of business structure for a company.

Identify the purpose of franchising.

Lesson: Registering a Business

Identify the reasons to get a DBA (doing business as) name for a company.

Describe sample DBA (doing business as) that outlines the division of assets, rights, and responsibilities of each owner.

Describe trademarks.

List the government authorities that register trademark of a company as per its area of operation.

Lesson: Licensing

Describe how to register a trademark with the state and federal government.

Identify the resources to assist in planning and licensing a business.

Describe how to register a company for paying taxes.

Identify the resources to assist in planning and licensing a business.

Lesson: Internal Organization 1

Identify the ways to organize a business and its tasks within an organization.

Identify the different types of organizational charts.

Lesson: Internal Organization 2

Identify the importance of maintaining records in an organization.

Identify the different types of records maintained by an organization.

Lesson: Buying and Using Inventory 1

Identify the factors that affect purchasing decisions and vendor selection.

Identify the ways to control inventory in an organization to maximize profit.

Identify the various buying and selling methods to maintain a balanced inventory in an organization.

Lesson: Buying and Using Inventory 2

Identify the steps involved in receiving inventory or shipping the products of a company.

Identify inventory needs.

Lesson: Maintaining Inventory 1

Describe manual vs. computer inventory control.

Define point of sale.

Lesson: Maintaining Inventory 2

Describe lifo (last in, first out) and fifo (first in, first out) systems.

Unit: Marketing Basics


Lesson: Brand Image

Describe the relationship between corporate and brand image.

Identify factors that affect brand image.

Lesson: Customer Ratings

Describe importance of online customer reviews, testimonials, or social media posts.

Describe how to manage social media presence.

Lesson: The Marketing Mix

Define market positioning.

Define marketing goals and strategies.

Identify the steps involved in developing brand's marketing message.

Lesson: The Five Ps of Marketing

Identify and explain the five Ps (product, price, promotion, place, and people) of the marketing mix.

Identify types of promotional activities used by the companies.

Lesson: Marketing Tools

Identify marketing tools used by companies to achieve marketing goals.

Define outbound and inbound marketing.

Lesson: Market Share

Develop a marketing budget.

Define market share.

Describe how to increase market share.

Lesson: Market Penetration

Explain market penetration strategy.

Define market segment.

Define and select target market.

Define market research.

Define marketing plan.

Unit: Promoting Your Company


Lesson: Promotional Objectives

Identify ideas for publicity.

Identify promotional objectives.

Describe the importance of promotion in a marketing mix.

Lesson: Promotional Methods

Identify types of promotional methods.

Describe components of a promotional plan.

Identify the factors that are considered in a promotional message.

Lesson: Advertising Media

Describe various mediums and costs.

Describe successful websites.

Lesson: Comparing Media

Identify advantages and disadvantages of different types of mediums, such as social, print, tv, radio, and free publicity.

Prepare an advertising brochure.

Lesson: Creating a Message

Identify features and benefits of a product.

Describe the importance of emotions for promoting a product.

Identify desire-based and fear-based advertising and marketing.

Lesson: Advertising Messages

Determine the appropriate image for advertising a product.

Define the needs a product fulfills.

Identify the product according to customer's need and desire using problem-solving strategy.

Lesson: Creating a Balanced Plan

Identify components of a marketing plan.

Identify and suggest an appropriate marketing strategy.

Explain the meaning of diverse marketing strategies.

Describe the importance of monitoring and revising the marketing plan.

Unit: Final Project


Lesson: Final Project, Day 1

Create a business plan.

Lesson: Final Project, Day 2

Create a financial plan.

Lesson: Final Project, Day 3

Create and present a marketing plan.


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