Marketing Online

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$289.00 to $399.00
SKU: D2L_MARKET

Students find out what it takes to market a product or service in today’s fast-paced business environment. They learn the fundamentals of marketing using real-world business examples. They learn about buyer behavior, marketing research principles, demand analysis, distribution, financing, pricing, and product management.  System and Software Requirements:  • Microsoft® Windows 7® or higher, or Mac® OS 10.3 Mavericks® or over operating system; 400 MHz or faster processor; 512 MB of memory (RAM); at least 2 GB of hard drive space; Adobe® Reader®; Microsoft Office or equivalent document, spreadsheet, and presentation software.  Access to a microphone to complete speaking assignments.  

When enrolling in the full year option of this course it will be delivered in two semesters. Transcripts will reflect each semester separately

Unit 1: Get Started

•          Get Started

Unit 2: Introduction to Marketing

•          What Is Marketing?

•          Marketing in Business

•          The Marketing Concept

•          Marketing Trends

•          Marketing Ethics

•          Review and Unit Assessment

•          Project

Unit 3: Economics

•          Economic Basics

•          Consumers and Products

•          Defining Market

•          Supply and Demand 1

•          Supply and Demand 2

•          Capitalism

•          Competition

•          Economic Utility

•          Review and Unit Assessment

•          Project

 Unit 4: Business Basics

•          Industries

•          Business Structures

•          Business Organization

•          Business Opportunities

•          Global Business

•          Defining a Business

•          Business Planning

•          Business Funding

•          Review and Unit Assessment

•          Project

 Unit 5: Marketing Basics

•          Brand Image

•          The Marketing Mix 1

•          The Marketing Mix 2

•          Market Penetration

•          Review and Unit Assessment

•          Project

 Unit 6: Market Research

•          Market Research Basics

•          Information

•          Collecting Data

•          Customer Research

•          Review and Unit Assessment

•          Project: Problem Solving

•          Project: Primary Survey

 Unit 7: Selling and Pricing

•          Principles of Selling

•          Customer Needs

•          The Sales Process 1

•          The Sales Process 2

•          Pricing

•          Pricing Strategies

•          Pricing Ethics

•          Evaluation of Methods

•          Review and Unit Assessment

•          Project

•          Mid-Term Checkpoint

 Unit 8: Developing a Marketing Plan

•          Marketing Planning

•          Mission Statement and Goals

•          Analyze the Market

•          Competitive Analysis

•          Target Markets

•          Marketing Mix

•          Product

•          Promotion Methods

•          Advertising

•          Action Plan

•          Review and Unit Assessment

•          Project: Developing a SWOT Analysis

•          Project: Target Markets

Unit 9: Careers in Marketing

•          Careers: Market Research

•          Careers: Brand Management

•          Careers: Advertising

•          Careers: Promotions

•          Careers: Public Relations

•          Careers: Product Development

•          Careers: E-Marketing

•          Your Career in Marketing

•          Project: Resume

•          Review and Unit Assessment

Unit 10: Skills for Success

•          Professionalism

•          Effective Communication

•          Customer Service

•          Written Communication

•          Using Charts and Graphs

•          Persuasive Presentation

•          Soft Skills

•          Review and Unit Assessment

•          Project

Unit 11: Final Project and Exam

•          Final Project Day 1

•          Final Project Day 2

•          Final Project Day 3

•          Final Project Day 4

•          Final Project Day 5

•          Final Exam

 

Getting Started          

•          Complete course setup.

•          Describe computer requirements.

•          Navigate between storage locations.

•          Move and copy files and folders.

•          Create and/or rename folders and/or files.

•          Delete and/or undelete folders and/or files.

•          Zip and unzip files.

•          Explain troubleshooting or where to get help.

Business Finance        

•          Identify the types of funding.

•          Identify various sources of funding.

•          Define loans.

•          Calculate monthly principal amount on a loan.

•          Define common business costs

•          Identify the types of business costs.

•          Identify the factors that helps in predicting or forecasting more accurate results.

•          Identify the various causes of business risk, namely, human, natural, and economic.

•          Identify various means to protect against business risks.

•          Identify various strategies for risk management.

•          Identify ways that companies can expand their business.

•          Define global trade and domestic trade.

•          Define importing, exporting, free trade, and tariff.

•          Identify the common exports and imports of the United States to other countries.

•          Identify the benefits and risks of participating in global trade.

             

Pricing

•          Identify the factors to be considered while setting a selling price.

•          Define and identify variable costs.

•          Define and identify fixed costs.

•          Define minimum selling price and break-even point.

•          Calculate break-even point.

•          Calculate variable and fixed cost.

•          Calculate total cost per unit.

•          Calculate total cost per unit.

•          Identify the external pricing factors that can help in setting selling price.

•          Define cost-based markup.

•          Calculate cost-based markup.

•          Describe elastic and inelastic demand.

•          Estimate selling price on the basis of elasticity of demand.

•          Identify different types of pricing strategies.

•          Explain the concept of price fixing.

•          Explain the concept of Bait-and-switch advertising.

Distribution    

•          Define distribution and its importance to marketing

•          Identify the various distribution channels used in marketing.

•          Differentiate between direct and indirect channels of distribution.

•          Identify strategies of a distribution program.

•          Describe elements of a successful distribution program.

•          Describe the role that wholesalers have in a distribution channel.

•          Describe the benefits of using wholesale as a part of the channel of distribution.

•          Identify the different types of retailers.

•          Describe the role that retailers have in a distribution channel.

•          Define logistics and how it relates to the distribution channel.

•          Identify various ways goods are transported for distribution.

•          Define inventory.

•          Describe how inventory is used.

•          Describe the processes for shipping, receiving, and tracking inventory.                 

Product           

•          Define Product.

•          Describe how products are classified.

•          Define product mix.

•          Explain products role in the marketing mix.

•          Explain what is involved in the product planning phase.

•          Identify the steps involved in developing a product.

•          Identify benefits that could be offered with a product.

•          Define branding, labeling, and packaging

•          Describe how branding, labeling, and packaging are used to convey product attributes.

•          Define the different stages in a products life cycle.

•          Identify ways to manage the product life cycle.

•          Identify ways products can differentiate themselves from their competition.

•          Conduct a SWOT analysis for a product.

•          Describe ways to evaluate the success of a product.

•          Identify the qualities of a successful product.                        

Promotion      

•          Define promotion and its role in the marketing mix.

•          Define the various promotional methods used in marketing.

•          Describe the steps involved in creating a promotional strategy.

•          Describe the role of communication in promotion.

•          Define the types of communication marketing uses most.

•          Describe the various types and forms of advertising.

•          Explain how public relations as a type of promotion is utilized in marketing.

•          Evaluate the advantages and disadvantages of using advertisements.

•          Explain how press releases are used in marketing.

•          Describe the components of a press release.

•          Explain how personal selling as a type of promotion is utilized in marketing.

•          Evaluate the advantages and disadvantages of using personal selling.

•          Explain how direct marketing as a type of promotion is utilized in marketing.

•          Evaluate the advantages and disadvantages of using direct marketing.

•          Explain how sales promotions as a type of promotion are utilized in marketing.

•          Evaluate the advantages and disadvantages of using sales promotions.

•          Explain how word of mouth as a type of promotion is utilized in marketing.

•          Evaluate the advantages and disadvantages of using word of mouth.

•          Describe the main factors people consider when encountering a promotional message.

•          Identify the factors that are considered when creating a promotional strategy.

Advertising     

•          Describe the process of developing an advertisement plan.

•          Describe the different types of advertisements.

•          Evaluate the advantages and disadvantages of using the different advertising medias.

•          Describe the different creative formats in advertising.

•          Describe how the principles of psychology are used in marketing.

•          Define what human behaviors are appealed to in advertising.

•          Identify the various objectives that businesses hope to achieve with advertisements.

•          Describe the various types of effective advertising strategies.

Advertisement Design

•          Describe how color is used as an element in designing advertisements.

•          Differentiate between the various colors and their uses in advertising.

•          Explain the best uses of copy and text when designing advertisements.

•          Describe the benefits of creating and using a logo in advertisements.

•          Explain how to best use graphic elements in advertisements.

•          Define layout in regards to advertisement design.

•          Describe elements of a well-designed layout.

E-Marketing   

•          Describe the various types of online marketing.

•          Explain the advantages and disadvantages of e-marketing.

•          Describe Web marketing.

•          Explain the benefits of Web marketing.

•          Describe what e-mail marketing entails.

•          Explain the benefits of e-mail marketing.

•          Describe the different types of social media marketing.

•          Differentiate between the different ways to utilize social media to advertise.

•          Define e-commerce.

•          Explain how e-commerce interacts with other e-marketing strategies.

•          Describe what pay-per-click is.

•          Explain how pay-per-click is used in e-marketing.

•          Define search engine optimization.

•          Describe how search engine optimization is used in e-marketing.

Customer Relations   

•          Identify the factors that contribute to customer expectations.

•          Define brand promise.

•          Explain the importance of brand promise to customer relations.

•          Define warranty and guarantee.

•          Describe how of warranties and guarantees contribute to customer satisfaction.

•          Explain how products are certified and graded.

•          Explain how standards and certifications contribute to customer satisfaction.

•          Describe the governing agencies that provide protection to consumers.

•          Explain how protection agencies contribute to customer satisfaction.

•          Describe the role and importance of customer service.

•          Define channel management.

•          Describe how channel management is used and the ethical issues it can create.

             

             

Final Project   

•          Create a plan for a marketing project.

•          Interview a potential client to determine their marketing needs.

•          Research your final project.

•          Plan your advertising strategy.

•          Design your advertisement.

•          Prepare your presentation.

•          Utilize presentation software to create a professional presentation of your plan.

•          Present your marketing proposal to a potential business.

•          Reflect on your final project and revise as needed.

•          Utilize feedback to reflect on the effectiveness of your proposal.

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