Marketing Print
Marketing allows you to discover how consumer and business wants and needs for products and services affect all businesses and global economies. This course you will gain a solid understanding of creating, advertising, and selling products.
Students will be provided with Marketing Essentials- Glencoe- 2016
When you have completed this course, you will be able to:
- Explain the marketing concept.
- Compare and contrast the major types ofmarkets.
- Describe how marketers use knowledge of the market to sell products.
- Write a marketing plan.
- Analyze the key phases of the business cycle.
- Explain the concept of an economy and how it is measured.
- Explain how business and government interact in themarketplace.
- Explain the role of promotion in business andmarketing.
- Define the role of buyers and distributionchannels.
- Explain the theory of supply and demand.
- Describe the concepts, strategies, techniques and systems used in communication, teamwork, human relations, problem solving, critical thinking, personal branding and career development
- Describe the role and process of marketresearch.
- Explain how international business and global marketing concepts impact the economy.
- Demonstrate employability skills required by business and industry and those essential to a career in marketing.
- Explain how technology is used and is important in marketing.
Course Outline
- Topic #1: Marketing is All Around Us
- Topic #2: The Marketing Plan
- Topic #3: Political and Economic Analysis
- Topic #4: Global Analysis
- Topic #5: The Free Enterprise System
- Topic #6: Legal and Ethical Issues
- Topic #7: Communication
- Topic #8: Technology for Marketing
- Topic #9: Interpersonal Skills
- Topic #10: Management Skills
- Topic #11: Selling Overview
- Topic #12: Beginning the Sales Process
- Topic #13: First Steps of a Sale
- Topic #14: Presenting the Product
- Topic #15: Closing the Sale
- Topic #16: Using Math in Sales
- Topic #17: Promotional Concepts and Strategies
- Topic #18: Visual Merchandising and Display
- Topic #19: Advertising
- Topic #20: Print Advertisements
- Topic #21: Channels of Distribution
- Topic #22: Physical Distribution
- Topic #23: Purchasing
- Topic #24: Stock Handling and Inventory Control
- Topic #25: Price Planning
- Topic #26: Pricing Strategies
- Topic #27: Pricing Math
- Topic #28: Marketing Research
- Topic #29: Conducting Marketing Research
- Topic #30: Product Planning
- Topic #31: Branding, Packaging, and Labeling
- Topic #32: Extended Product Features
- Topic #33: Entrepreneurial Concepts
- Topic #34: Risk Management
- Topic #35: Developing a Business Plan
- Topic #36: Financing the Business
- Topic #37: Identifying Career Opportunities
- Topic #38: Finding and Applying for a Job