Sports and Entertainment Marketing 1 Online Single Semester

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SKU: 3238

The bright lights. The roaring crowds. The chants and cheers and applause. If you are drawn to the electricity of large events and the challenge of making events successful, a career in sports and entertainment marketing may be for you! In this course, you will trace the development of these industries, dissect their dual nature, and discover what it takes to pitch, promote, and deliver on these services. You ‘ll also explore the necessary steps to chart your own career path from among the professional roles that these industries need to operate. Let’s get off the sidelines and hop into the primetime of the sporting and entertainment worlds!

Unit 1:  The Big Ideas of Sports and Entertainment Marketing
•    Identify the structure of the sports and entertainment industry
•    Define and distinguish between marketing, sports marketing, and entertainment marketing
•    Connect historical developments to both current and future trends in sports and entertainment marketing
•    Explain how target market, market segmentation, and the marketing mix relates to and impacts consumer purchasing decisions

Unit 2: Product and Service Central
•    Identify all the variables in a sports and entertainment product
•    Recognize the importance of branding and its impact on service quality
•    Define the stages of a product life cycle
•    Determine why some new products fail or succeed

Unit 3: The ABCs of Business Communications
•    Determine the strategies for communicating information through promotional presentations
•    Describe public relations and publicity, and review how a company builds goodwill and public awareness through community relations
•    Identify elements of a press release, a press kit, and a press conference
•    Define media relations, and examine the unique partnership media partners have with the sports and entertainment industry

Unit 4: Principles of Promotion
•    Define each element of the promotional mix
•    Compare different promotional strategies for different events
•    Determine the design elements of effective promotions
•    Identify and describe how digital marketing impacts the fan experience

Unit 5: Money and Marketing
•    Understand challenges that retailers face in a free-enterprise system
•    Review approaches and methods used to understand and sell to the retail sporting goods consumer
•    Complete sales and payroll-related transactions by analyzing pricing techniques and payment strategies used in retail marketing
•    Examine how sports and entertainment events contribute to tourism and impact the economy

Unit 6: Career Investigation and Planning
•    Recognize different sports and entertainment marketing career paths
•    Develop a plan of action for researching potential career paths
•    Identify available resources to search for potential job leads
•    Determine the essential elements of a career portfolio

Unit 7: Entrepreneurship 101
•    Identify the characteristics of successful entrepreneurs
•    Define and compare different types of business ownership
•    Research market opportunities in the sports and entertainment industry
•    Establish the base components of a successful business plan

Unit 8: The Big Picture of Business
•    Identify the fundamental functions of a business
•    Explain how supporting roles contribute to fundamental business functions
•    Interpret the two financial statements legally required of all businesses

Sports and Entertainment Marketing 1 Final Exam

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