Sports and Entertainment Marketing 2 Online Single Semester

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SKU: 3239

“Five, four, three, two, one—rest.” You’ve learned what it looks like to work one-on-one with clients as a sports medicine professional, and now it’s time to focus on the group. In this course, you will be introduced to teaching group exercise classes and providing rehabilitation services to clients facing injury and disease. You will also learn about laws that govern the work of sports medicine professionals, business concerns like insurance and staffing, and what you need to consider if you start your own fitness facility.  It looks like it’s time for the next set! Let’s get started!

Unit 1: The Global Market
•    Sports as entertainment
•    Sports tourism
•    Event management
•    Sports governance

Unit 2: Brand Marketing 
•    Brand connection
•    Brand qualities
•    Brand expression
•    Brand engagement

Unit 3: Professionalism in the Workplace
•    The workplace
•    Individual skills for the workplace
•    Team skills for the workplace
•    Pre-career planning

Unit 4: Sales and the Customer
•    Sales in the sports and entertainment industry
•    Selling sports
•    Ticketing and pricing strategies
•    Finalizing the sale

Unit 5: Distributing Sports and Entertainment Products
•    Supply chain
•    Sports and entertainment goods
•    Sports and entertainment services
•    Film production to distribution

Unit 6: Market Research
•    Gathering data
•    Market research
•    Marketing information systems
•    Risk management

Unit 7: The Fine Print: Legalities and Ethics
•    What everyone should know
•    Event contracts
•    Employment contracts
•    Marketing the product

Unit 8: The Marketing Plan
•    The business plan
•    Mastering the market
•    The marketing strategy
•    The marketing plan


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