Sports and Entertainment Marketing Online Single Semester

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Students who have wished to play sports professionally or who have dreamed of becoming an agent for a celebrity entertainer have an interest in sports and entertainment marketing. Although this particular form of marketing bears some resemblance to traditional marketing, there are many differences as well—including a lot more glitz and glamour! In this course, students have the opportunity to explore basic marketing principles and delve deeper into the multibillion-dollar sports and entertainment marketing industry. Students learn how professional athletes, sports teams, and well-known entertainers are marketed as commodities and how some of them become billionaires as a result. For students who have ever wondered about how things work behind the scenes of a major sporting event such as the Super Bowl or even entertained the idea of playing a role in such an event, this course introduces the fundamentals of such a career.

Unit 1: Basic Principles of Marketing
Unit 2: Introduction to Sports & Entertainment Marketing
Unit 3: Principles of Effective Sports & Entertainment Marketing in the 21st Century
Unit 4: Diversity and Demographics
Unit 5: Event Marketing
Unit 6: Product Marketing
Unit 7: Sponsorships and Endorsements
Unit 8: Finances
Unit 9: Careers in Sports & Entertainment Marketing
Unit 10: Societal and Cultural Influences
Final Exam

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